SERVICES

We help clients understand, predict, and shape health and social behaviors and attitudes. Using both quantitative and qualitative research methods, we support clients’ programmatic goals through thoughtful custom study design, data analysis, and reporting. Owned by a cognitive neuroscientist, we are passionate about bringing together current practices from behavioral science, decision science, and behavioral economics to address today’s pressing health and social issues.

Our approach allows leaders to make informed, data-driven decisions, whether you are building a program, evaluating one, or looking to better understand an issue or population. Starting by understanding your programmatic needs, we’ll work with you to design a research plan customized to your goals. Our research plans are developed to produce concrete insights for action.

Successful programs are informed by data and evaluated rigorously.

When you’re developing a new program, policy or communications, we use formative research to pinpoint:

Using both qualitative and quantitative research, we develop an ecological map of the target issue to contextualize the larger framework of social norms, individual beliefs, infrastructure, policy, and other factors. We help our clients make data-driven decisions out of the gate to inform your next steps.

Formative research may include:

Evaluation data is key to understanding the impact of a program, policy, intervention, or communications campaign. We help you operationalize your impact goals and develop observable metrics to assess progress towards your goal. You’ll understand how well the program is working, how segments of the population differ, what drives success, and existing barriers to success.

Evaluative research may include:

Our researchers are experienced in a diverse set of methods covering the gamut of qualitative and quantitative research that we customize and “mix and match” to achieve your programmatic goals.